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The Pomp Podcast

Ed Moncada, Founder & CEO of Blockfolio: The Future of Crypto Governance

2/27/2019 · 61 min · transcript via mlx

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Key topics

Ed Moncada's background as a professional poker player from 2001–2010, including winning a World Series of Poker bracelet in 2005, and how the 2006 UIGEA law prompted his pivot to crypto.

Discovery of Bitcoin in early 2013 through online poker, triggered by experiencing 48-hour settlement via Coinbase versus weeks-long delays through traditional gambling payment channels.

Role in Dash (formerly DarkCoin) from 2014–2015: acquiring the trademark through purchasing a dead coin (DashCoin), joining the founding board of the Dash Foundation, and pioneering decentralized governance through treasury voting.

Creation and growth of Blockfolio as a portfolio tracking app solving the multi-exchange, multi-token management problem; user base grew from 8,000 to 2.2 million monthly active users in 2017.

Blockfolio Signal platform launched in 2018, enabling 350+ token teams to broadcast announcements directly to token holders; now accounts for approximately 20–25% of daily active users.

Privacy-first product design: no personal identifiable information collected, no custody or exchange services, turning away $20M+ in ICO ad revenue and successfully defending two federal subpoenas by design.

Market & price signals

Dash price recovered from lows near $1–$2 in late 2014 to reach approximately $1,500 at market peak in January 2018, driven by the treasury system feedback loop (price increases → larger budget → more projects funded).

Monthly governance budget for Dash grew from $13,000 in August 2015 to $9 million in January 2018.

Early Bitcoin price: approximately $90 in March–April 2013 when Moncada first purchased one Bitcoin; portfolio grew to 150 BTC worth ~$15,000 within three months.

Actionable insights

Privacy-by-design in product architecture eliminates regulatory liability and vulnerability to data requests; Blockfolio's decision not to collect personally identifiable information directly led to two federal subpoenas being dropped.

Decentralized governance coupled with treasury funding (as pioneered by Dash) creates a self-reinforcing feedback loop: price appreciation → increased treasury → more ecosystem projects → greater network value, demonstrating a sustainable model for protocol growth.

Resist short-term monetization (Blockfolio turned down $20M+ in ICO ads and avoided building an exchange) in favor of ecosystem-first positioning; this creates durable competitive moats by building trust and enabling future higher-value services to token teams.

Episode sponsorships

Paid placements mentioned in this episode. BTC Pods is not sponsored by or affiliated with these advertisers. Links are included so you can find offers mentioned on the show.

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