#865 Taking Control of Your Online Identity w/ Brad Kam

— Unstoppable Domains is launching Humanity Check, a new feature enabling users to verify they are unique humans without surrendering personal data to applications.

— Identity verification in Web3 is positioned as essential infrastructure for solving fraud, bot detection, and fake account proliferation (Facebook removes ~500M fake accounts quarterly).

— Domain names function as usernames for Web3 and resolve to crypto payment addresses, eliminating the need to copy long wallet addresses.

— The platform enables decentralized identity where users control and verify their own information, then selectively share proofs with apps rather than exposing raw data.

— Customer acquisition rewards are expected to drive adoption; apps will offer direct incentives to verified new users instead of paying intermediaries like Facebook for targeting.

— Future expansion includes layering on-chain behavior, off-chain data (social media followers, academic credentials), and reputation signals into user profiles.

— If you operate a crypto application, Humanity Check enables precise new-customer targeting based on verified user identity and on-chain/off-chain behavior, shifting marketing spend from platforms to direct user rewards.

— Consider adopting an Unstoppable Domain as your Web3 username now, since the identity layer rolling out today creates network effects—early adoption positions you to benefit from app rewards and a richer, portable Web3 profile over time.