#1171 Codie Sanchez | The Secret To Thriving In A Recession

— Recession preparation is more important than predicting whether one will occur; focus on readiness and having capital available when assets go on sale.

— Private markets offer friction advantages that protect from extreme volatility compared to public tech and crypto markets where retail investors amplify price swings.

— Building audience and media presence around your business operations creates a fourth type of leverage beyond employment, capital, and code.

— Deal structure matters more than deal size; use seller financing, clear partnership agreements, and term sheets to protect investments and set expectations.

— Financial discipline through weekly review of business metrics (red-yellow-green scorecards) is essential; "money is a cruel mistress" and requires active attention.

— Automate and delegate below your hourly rate; ask "who can solve this" before "how can I solve this," and reward team members for replacing themselves with technology.

— Implement Financial Fridays: review bank accounts and business metrics weekly to track week-over-week performance and identify problem areas early before they compound.

— Start building in public through social media documentation of your business journey; transparent documentation attracts talent better than credentials and creates audience leverage around boring businesses.

— Use seller financing and creative structures to acquire small businesses with zero dollars down; many overlooked acquisition opportunities exist in laundromats, car washes, and service businesses that never reach Wall Street.