THE FUTURE OF BITCOIN CUSTODY w/ Becca Rubenfeld

— Becca Rubenfeld's 20-year career path from fashion merchandising at Target and American Eagle to supply chain and innovation at Starbucks, culminating in building Starbucks' largest fintech program orchestrating $20 billion in annual spend.

— Discovery of Bitcoin in 2019 through swing trading, then deep education via Clubhouse in 2020 where she met Rob and other Bitcoin OGs (American HODL, June Seth, Jimmy Song, Jay Gould, Brad Mills).

— Anchor Watch's founding as a "Clubhouse company" born from a conversation about the need for Bitcoin custody insurance, initially designed for self-custody multi-sig protection.

— Trident Vault technology using Miniscript to enable multi-sig of multi-sigs, time-locked recovery layers, and enhanced self-custody without a seed phrase—the first major cold storage innovation since multisig (2013).

— Achieving Lloyd's of London cover holder status (only second crypto company; first and only to serve retail customers directly) after over one year of due diligence proving Miniscript's risk distribution at protocol level.

— Pricing insurance at 55 basis points minimum (compared to 1–7% for gold, art, jewelry) and positioning insured custody as inevitable replacement for uninsured custody as institutions mature.

— If you use Trident Vault, wrench attacks, lost keys, and catastrophic scenarios are covered by $100 million per-customer Lloyd's policies; claims are dollar-denominated, settled within weeks, with deductibles of 10% or 25%, and deductibles waived if Bitcoin price drops below the insured amount.

— Custody premiums are extremely competitive (55–70 basis points for most users vs. 1–25% for traditional assets) and represent a rational upgrade over uninsured custody; fiduciary flight toward insured solutions is expected to accelerate institutional adoption.

— Bitcoin-denominated policies and larger limits (e.g., $1 billion+) require custom underwriting with Lloyd's but are already possible; Anchor Watch can also audit and license Trident to banks and other custodial institutions.