#481 Brad Kam and Haider Rafique On Human Readable Domains For Exchanges
1/29/2021 · 26 min · transcript via mlx
Tags
Key topics
— OKCoin and Unstoppable Domains have partnered to enable human-readable blockchain domains (e.g., pomp.crypto) for sending and receiving crypto on exchanges, marking the first exchange to support this standard.
— Wallet addresses—long hexadecimal strings—create friction and anxiety for users, especially newcomers, by requiring exact precision and manual copying or QR code scanning.
— Human-readable domains improve user experience by mimicking familiar payment systems (PayPal, Venmo, Cash App) and reduce barriers to adoption for the next billion crypto users.
— Blockchain domains are self-custody crypto assets stored on-chain, ensuring true ownership and interoperability across wallets and exchanges without reliance on centralized registrars.
— Unstoppable Domains started with wallets because they had simpler technical adoption paths; exchanges require stronger security frameworks but are now following suit.
— Future use cases extend beyond payments to Web3 identity, content publishing, and censorship-resistant personal real estate on the internet.
Market & price signals
— None discussed.
Actionable insights
— If you already own an Unstoppable Domain, create an OKCoin account and use your domain name in the withdrawal/deposit flow to move crypto seamlessly; new users can purchase domains at unstoppabledomains.com for $20–$40.
— Expect rapid adoption of human-readable domains across other exchanges within less than two years, driven by competitive pressure and consumer fintech companies entering the space with better UX standards.
Episode sponsorships
Paid placements mentioned in this episode. BTC Pods is not sponsored by or affiliated with these advertisers. Links are included so you can find offers mentioned on the show.
— Exodus is an absolute game changer in the crypto wallet space, supporting over 100 cryptocurrency assets with seamless iOS, Android, and desktop integration. Exodus has deployed over 200 product updates since 2015 with focus on user-first design and 24/7 customer support from real humans. Sign up for Exodus today using promo code exodus.io/pomp for an exclusive listener discount.
— Diginex is the first company with a cryptocurrency exchange to be listed in the United States. That exchange, EQUOS, has been built to institutional standards but is available to everyone. You can trade Bitcoin and Ethereum spot as well as Bitcoin perpetuals, and get a 5% discount on all fees by signing up at equos.com/pomp.
— Money on Chain brings Bitcoin to mass adoption with solutions to meet the needs of different types of users: a fully Bitcoin-collateralized stablecoin (DoC), a Bitcoin on steroids (BPro) that allows you to earn rent on Bitcoin positions and gain free leverage, and a leveraged trading option (BTCx) for lovers of leverage trading, all without requiring the delivery of private keys. Visit moneyonchain.com/pomp to learn more.