#551: Hany Rashwan on Building Crypto Products
5/10/2021 · 58 min · transcript via mlx
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Key topics
— Crypto indexing through ETPs and ETFs: 21Shares issues regulated exchange-traded products on European exchanges; Amun issues tokens to provide similar crypto exposure through alternative structures, avoiding single-asset ETF restrictions in Europe.
— Institutional adoption remains concentrated among family offices, private banks, and asset managers rather than pension funds or insurance companies, which are moving much more slowly.
— Talent recruitment from traditional finance has accelerated dramatically, with heads of departments and regional leaders from major exchanges and asset managers now actively joining crypto firms.
— Corporate adoption by companies like MercadoLibre and MetroMile is beginning to normalize Bitcoin holdings on balance sheets, following early movers like Tesla and MicroStrategy.
— ESG and "clean Bitcoin" narratives are primarily compliance tools for fund managers with regulatory mandates, not fundamental improvements to the asset.
— DeFi innovation is moving at extraordinary pace, with protocols like Uniswap, SushiSwap, and PancakeSwap reaching volumes and activity levels that rival or exceed traditional exchanges.
Market & price signals
— 21Shares' AUM grew from $27 million approximately one year ago to $2 billion currently, with significant increases driven by larger checks from family offices and retail interest in Europe. Notably, much of this growth reflects net new capital inflows rather than purely price appreciation. Bitcoin's 12-month price movement has not meaningfully impacted regulatory receptiveness; regulators remain technocratic and focused on investor protection rather than price action. Gold has declined approximately 6–8% over the period Bitcoin rose 600%, suggesting potential structural weakness in traditional precious metals as digital assets gain adoption.
Actionable insights
— Family offices and ultra-high-net-worth individuals demonstrate strong hands comparable to early retail adopters, typically holding on 7–10 year horizons similar to venture capital allocations; corporate and country adoption will likely follow mass corporate saturation rather than lead it.
— Smaller countries are likely to adopt Bitcoin first at the sovereign level for financial and national security reasons, not major developed economies; adoption will accelerate once the first mover removes taboo and normalizes the announcement.
— Regulatory compliance tools like ESG Bitcoin products or Swiss-custody structures serve genuine institutional needs and should be embraced as on-ramps, even though Bitcoin itself remains fungible and geopolitical concerns around sourcing are largely immaterial long-term.
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