The Pomp Podcast
Adi Sideman, CEO of YouNow: The Future of Crypto and the SEC
- Adi Sideman, CEO of YouNow, became one of the first projects to receive SEC Reg A+ approval for a tokenized offering alongside Blockstack.
- YouNow operates a two-sided digital economy where viewers purchase in-app currency and content creators earn; the company has sold $70 million of non-crypto digital currency since 2014.
- The Props token combines utility and security characteristics, giving users both access to app features and potential financial upside as a stake in the network.
- YouNow is building an open-source protocol allowing multiple apps (currently XSplit, PalTalk, and others with millions of users) to integrate Props and reward their power users with tokenized incentives.
- Reg A+ approval required extensive SEC filing, financial reporting every six months, and careful compliance around forward-looking statements, but Sideman views the regulatory framework as strengthening token value perception.
- The long-term vision positions Props as a portfolio of dozens of apps within two years, where user loyalty and token demand drive token appreciation without requiring the company to dilute equity.