The Pomp Podcast
#507 Beeple on Becoming The World’s Greatest Digital Artist
- Beeple started the "Everydays" project in 2007 by creating one digital artwork per day for roughly two hours, using Cinema 4D and Octane render, producing over 5,000 pieces over 13+ years.
- He entered the NFT space in October 2020 after friends recommended it, discovering SuperRare and other platforms; his first auction pieces sold for $66,000 each, and $1 open editions eventually traded for $150,000–$300,000 each.
- He created a physical token—a screen-in-acrylic frame displaying looping video art with a signed titanium backplate—bundled with curated packaging to merge digital and physical ownership experiences.
- His Christie's auction features all 5,000 Everydays in one massive mosaic JPEG, currently bidding at $3.5 million and on track to rank in the top 10 most expensive artworks by a living artist if it exceeds $20 million.
- The B20 token case study shows how a collector fractionalized 20 pieces plus virtual museum land (costing $3.5 million total) into 10 million shares, now valued at ~$91 million in five weeks.
- Beeple believes NFTs represent a legitimate long-term asset class for younger investors who may prefer digital ownership and alternative stores of value over traditional equities.