The Pomp Podcast
#269: Dan Fleyshman Reveals the Secrets of Influencer Marketing
- Dan Fleyshman trademarked "Who's Your Daddy" in high school, licensed it for $9.5 million, and became the youngest CEO to take a company public at age 23.
- Early influencer marketing (2012–2017) was largely unpriced; Dan paid creators $100–$500 per post when major influencers had no framework for valuing their reach.
- Beauty influencers generate the highest engagement because they post raw, unfiltered content before applying makeup, creating authentic connection and trust with audiences.
- Collaboration between influencers in the same niche is one of the most effective ways to grow followings organically; TikTok uniquely allows viral reach regardless of follower count.
- Model Citizen Fund has distributed 150-item emergency backpacks to homeless shelters, disaster zones, and orphanages for eight years with zero overhead costs; Dan finances all expenses personally.
- 100 Million Academy ($100/month) provides courses from 22 instructors with $100M+ revenue or reach; daily live sessions feature successful entrepreneurs and celebrities teaching practical business tactics.