The Pomp Podcast
David Wachsman, CEO of Wachsman: Building Your Brand in Crypto
- PR is about matching compelling stories with the right journalists who control news narratives, not buying coverage or republishing press releases.
- Founders commonly pre-announce products, destroying newsworthiness; the most effective strategy is staying silent until genuinely new information exists.
- Crisis communication requires rapid playbooks that coordinate messaging across all stakeholders to prevent panic and control narrative damage.
- Thought leadership (byline articles, expert commentary) builds personal brand equity that later benefits company launches and product releases.
- Media landscape has consolidated; reporters prioritize stories that drive traffic and engagement, making founder social following a significant factor in coverage decisions.
- Companies evolved dramatically from 2017–2018 ICO boom; today's projects are more professional, longer-tenured teams, and focus on actual products rather than hype.