The Pomp Podcast
468: Jason Yanowitz and Michael Ippolito on Crypto Media
- Jason Yanowitz and Michael Ippolito are co-founders of Blockworks, a media company focused on helping institutional investors understand Bitcoin and digital assets.
- Blockworks rebranded from Blockworks Group to focus exclusively on building a B2B financial media business serving institutional clients rather than retail audiences.
- The company operates a podcast network with 20+ shows, large-scale conferences, and has just launched an editorial arm with reporters from Bloomberg, Real Vision, and American Banker.
- Four content verticals guide editorial strategy: asset management, finance and financial services, macro topics (CBDCs, central banking), and market structure.
- Institutional adoption of Bitcoin is accelerating as portfolio managers, hedge funds, family offices, and RIAs now view Bitcoin allocation as a necessity rather than speculation.
- BlockWorks' business model relies on sponsorships and advertising from major brands (Fidelity Digital Assets, Coinbase, BlockFi, CME Group) targeting institutional audiences.