The Pomp Podcast
Rob Petrozzo, Co-Founder of Rally Rd: Where Classic Cars and Blockchain Intersect
- Rob Petrozzo, co-founder of Rally Road, discusses the company's mission to democratize fractional ownership of alternative assets like classic cars, baseball cards, wine, and rare collectibles for retail investors.
- Rally Road uses Reg A+ SEC-qualified offerings to structure each asset as its own LLC with a cap table, allowing non-accredited investors to own fractional shares without needing to buy the entire asset.
- The platform provides monthly trading windows (Dutch auction model) rather than 24/7 continuous liquidity, prioritizing investor education and market stability over speed.
- Asset selection relies on an 18-point internal checklist combined with manual curation by expert advisors; Rally Road co-invests up to 10% in every asset it lists to align incentives with users.
- Future vision includes tokenization on blockchain (pending regulatory clarity) and expansion into intangible assets—particularly musician and athlete equity—allowing fans and supporters to own a stake in careers and creative work.
- The retail investor base skews young (late 20s to early 30s), digitally native, financially educated, and highly engaged, with founder noting better retention metrics than many fintech platforms.