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MSTR’s $300 Trillion Bitcoin Playbook Is Coming to Europe

7/10/2026 · 63 min · transcript via whisper

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Key topics

Capital B secured shareholder approval for €5 billion in equity issuance capacity and €100 billion in credit instrument capacity, positioning the company to scale its Bitcoin treasury strategy across Europe.

Digital credit is emerging as a major opportunity; perpetual, Bitcoin-backed credit instruments (pioneered by MicroStrategy and Strive) can provide financing without liquidation risk, with rates of 12–13% versus traditional leverage rates of 7–8%.

Recent volatility in digital credit products (STRC, SATA, STRF) revealed that seniority, cash reserves, investor protections, and balance-sheet structure directly impact instrument stability and valuation—lessons Capital B is studying closely.

Capital B aims to replicate MicroStrategy's playbook in Europe, particularly through France's progressive regulatory framework, which governs 40% of European credit markets and shows openness to digital asset innovation.

Institutional Bitcoin adoption is happening "silently"—via ETFs, bank lending, and corporate balance sheets—rather than through retail hype, marking a shift toward financial maturation and professionalization.

Bitcoin's long-term bull case hinges on monetary devaluation (7% annualized money supply growth since 1960), scarcity, and potential institutional positioning ahead of the next cycle.

Market & price signals

Current Bitcoin trades near the 200-week moving average with 50% of supply in profit and 50% in loss—historically a bottoming phase. Based on past cycle patterns, Bitcoin could reach $300,000–$600,000 in the next cycle, and $1–$3 million over 5–10 years. Capital B has outperformed Bitcoin 2–3× since launching its strategy in November 2024. Digital credit products like STRC have shown high correlation with balance-sheet structure: STRC fell to $0.70–$0.80, SATA to $0.85–$0.95, and STRF to $0.85 during recent volatility, with recovery tied to cash reserves and seniority. Alexandre observes institutional positioning occurring ahead of anticipated bull markets, though not yet visible in spot price.

Actionable insights

Bitcoin treasury companies with perpetual financing and no fiat leverage are well-positioned for long-term accumulation; Capital B's absence of fiat leverage and premium MNAV valuation reflect market confidence in this approach.

For Bitcoin holders considering amplified equity exposure, digital credit instruments demand serious due diligence on seniority, cash-reserve consistency (1.5–2 years minimum), and legal protections—recent volatility showed these fundamentals matter far more than rate adjustments.

If institutional silent adoption and corporate balance-sheet growth continue, Bitcoin's scarcity and utility as a reserve asset for AI-era value storage make it a foundational hedge; early positioning at current prices may offer asymmetric risk-reward over 5–10 years.

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